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JargonFish Adds Increased Ad Targeting Capabilities and Features to its In-Text Content Application

Phoenix, AZ - November 05, 2007 - JargonFish™ (, the new interactive in-text content application from AdOn Network, today announced that it has expanded the advertising capabilities of its recently launched application.

By adding these new capabilities JargonFish helps publishers deliver the most relevant and intelligent ads as well as feature-rich content to their visitors, ensuring that advertisers, agencies and publishers receive the highest performing results from their advertising dollars and increased publishing inventory.

The enhanced ad targeting features allow advertisers to create campaigns that target specific JargonFish publishers, geographic regions, and contextually relevant content among other options.

Publishers using the JargonFish application have one-click access to a wide-range of relevant, non-intrusive and analogous content and as a result are finding that visitors are spending more time engaging with their content. Now they have the ability to target ads within the JargonFish in-text content application, contextually, behaviorally, geographically (local, regional and national) as well as re-target, day-part, cap frequency, daily, monthly and total spending caps, traffic sourcing selection and ROI tracking by traffic source and keyword.

"The JargonFish application was specifically designed to inform and help the end user, rather than interrupt their content experience," said Steve Armstrong, President, AdOn Network creator of the JargonFish application. "By delivering timely and relevant in-text content on a publisher site, we are in a unique position to also deliver intelligent display ads that are far more relevant, better targeted and ultimately more effective for our advertiser and publisher partners.

"With JargonFish’s wide range of ad targeting capabilities we're able to deliver a proven engagement platform to our publishers, a more targeted audience to our advertisers and a feature-rich interactive content experience for end users."

Launched in beta last month, the JargonFish application is a fully customizable in-text tool, that exponentially enhances the user experience by offering one-click access to a diverse range of pre-defined resources such as video, image and keyword search from Flickr, YouTube and Yahoo, ecommerce through eBay and Amazon, social bookmarking tools and Wikipedia results, among other resources.

Publishers also have an unprecedented level of control via the JargonFish platform, allowing them to offer exclusive or customized tools, related content or a plethora of desired features and distinctive resources above and beyond the pre-defined offerings.

The display advertising component of the JargonFish application will be provided exclusively through AdOn Network.

About AdOn Network

AdOn Network is a leader in providing innovative contextual and behavioral advertising solutions for advertisers and publishers, delivering quality traffic from US and International sources. AdOn Network offers site-specific ROI tracking along with Behavioral, Contextual and Geo Targeting to equip advertisers with powerful performance-based tools to maximize their revenues. AdOn Network also features turnkey ASP solutions for Publishers, which enable them to create, manage and distribute their own advertiser accounts. Founded in 1999, AdOn Network is a venture-backed company, based in Phoenix, Arizona. For more information, visit









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