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AdOn Network Enhances Click Fraud Prevention Tool

Reporting upgrades include enhancements to Traffic Source Selection feature

PHOENIX - October 25, 2006 - AdOn Network, a leader in providing innovative keyword-targeted advertising solutions for advertisers and publishers, today announced enhancements to its Traffic Source Selection tool, a key component in AdOn Network's ad management platform that allows advertisers to actively guard against click fraud while optimizing their campaigns and improving their return on investment (ROI).

AdOn Network's Traffic Source Selection feature allows advertisers to select their traffic sources bases on the performance of each individual traffic source. Used in combination with the ROI Tracking feature, advertisers have the ability to select only the traffic sources with the highest conversion rates.

As part of the completely redesigned reporting section, the Traffic Source Selection tool is now directly integrated into the Traffic Source Report page. Advertisers no longer have to view their ROI reports and modify their traffic sources on separate pages. Combining the functionality of these two features creates a more intuitive approach, allowing advertisers to have one-click access to removing traffic sources with low conversion rates.

"AdOn Network has always been at the forefront of click fraud prevention with our Traffic Source Selection tool," said Chad Little, CEO of AdOn Network. "We place a premium on providing advertisers with innovative solutions to fight click fraud and create advertising campaigns that generate the best-possible ROI. The enhancements to the Traffic Source Selection tool simplify the process for the advertisers to both optimize their campaigns and fight click fraud."

In addition to the upgrades to the Traffic Source Selection tool, the redesigned reports provide advertisers with more flexibility and control in generating critical reports to evaluate the success of their campaigns. Key enhancements include:

  • Advanced report generation tools allow advertisers to select ad type, campaign, listing and date range
  • Added one-click access from campaign manager directly to reporting page for quicker access to campaign data
  • Added ability to export report data to Excel file
  • Combined multiple individual reports into single activity report for improved ease-of-use and quicker access to critical data

About AdOn Network
AdOn Network, founded in 1999 and headquartered in Phoenix, Ariz., is a leader in providing innovative contextual and behavioral advertising solutions for advertisers and publishers, delivering quality traffic from US and International sources. AdOn Network offers site-specific ROI tracking along with Behavioral, Contextual and Geo Targeting to equip advertisers with powerful performance-based tools to maximize their revenues. AdOn Network also features turnkey ASP solutions for Publishers which enable them to create, manage and distribute their own advertiser accounts. For more information, visit For more information, visit










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