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comScore data to provide in-depth measurement of AdOn Network's reach

Phoenix, AZ - October 29, 2007 - AdOn Network®, a leader in providing innovative, contextual and behavioral advertising solutions for advertisers and publishers, today announced that they have added the comScore Media Metrix Ad Sales Network (Ad Networks) Service which provides 3rd party validation of ad network statistics.

Ad Networks reporting concentrates solely on measurement of ad sales networks for top advertising networks. This service delivers the industry source for in-depth measurement, evaluating the actual reach of ad sales networks and their channels. Advertisers and publishers use these metrics to gauge the performance of these networks, optimize ad spending and assess possible partnerships.

"As a strong and growing ad network in a very competitive industry, it is important for our continued success to align ourselves with industry leaders like comScore" said Steve Armstrong, CEO of AdOn Network. "comScore has established themselves as the gold standard for Internet advertising and ad network metrics. Their validation and distribution of our network metrics will provide increased visibility for AdOn Network and benefit the advertisers and publishers in our network."

comScore's Ad Networks service measures unique visitors, average daily visitors, impressions and overall reach compared to the total Internet audience. comScore ad network reports are released on a monthly basis. During the month of November, comScore will be collecting and analyzing AdOn Network's traffic data that will be included in their ad networks report released in December.

About AdOn Network

AdOn Network, founded in 1999 and headquartered in Phoenix, Ariz., is a leader in providing innovative contextual and behavioral advertising solutions for advertisers and publishers, delivering quality traffic from US and International sources. AdOn Network offers site-specific ROI tracking along with Behavioral, Contextual and Geo Targeting to equip advertisers with powerful performance-based tools to maximize their revenues. AdOn Network also features turnkey ASP solutions for Publishers which enable them to create, manage and distribute their own advertiser accounts. For more information, visit For more information, visit










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