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Lycos chooses myGeek

myGeek to Provide Private Label Advertising Management Platform for Lycos

PHOENIX - January 31, 2006 - myGeek (, one of the largest keyword-targeted, site-specific advertising networks online, today announced an agreement with Lycos, Inc. to provide a private label version of myGeek's advertising management system, AdOn Direct.

myGeek's AdOn Direct will provide Lycos' advertisers with a robust platform to manage campaigns, and will give them access to myGeek's 55 million users and 3 billion searches per month. Advertisers can create and manage campaigns in the new system located at

Lycos (, a leading media destination for creators and consumers of quality content, and one of the most popular internet portals, made the decision to migrate its existing advertisers to the new myGeek service following a thorough review of AdOn Direct's features and benefits. Key features of the AdOn Direct service include:

  • Cost-Per-View keyword-targeted campaigns
  • Traffic Source Selection
  • ROI Tracking by traffic source and keyword
  • Daily start and end times
  • Daily, Monthly and Overall spending caps

"As the competitive landscape in online advertising industry continues to intensify, it is critical for publishers to offer the best solutions available to both maximize their revenue and their advertisers' ROI," said Chad Little, CEO of myGeek. "We saw an opportunity to work with Lycos that complimented their existing ad management service, and also added a cornerstone alliance to our network."

"After evaluating several companies, we consider myGeek to be an exciting, up and coming technology company, whose key features and benefits will provide significant value to our current and future advertisers," said Alfred Tolle, Chief Executive Officer, Lycos, Inc. "The overall functionality of the myGeek system, along with the addition of CPV advertising, allows our advertisers to more effectively manage their campaigns and target their respective audiences, which ultimately improves their advertising ROI."

myGeek is one of the largest Keyword-Targeted, Site-Specific Adverting Networks online, providing quality traffic to Advertisers on a Cost-Per-View (CPV) and Cost-Per-Click (CPC) basis. myGeek also provides innovative solutions that maximize revenues for Publishers and Agencies. myGeek's advertising solutions include AdOn Network and AdOn Direct. AdOn Direct is a one-stop, client-branded ASP solution which allows Publishers and Agencies the ability to maximize their advertising revenues by creating and maintaining their own CPV and CPC advertiser accounts. Founded in 1999, myGeek is a venture-backed company, based in Phoenix, Arizona. For more information, visit

About Lycos, Inc.
Lycos, Inc. ( is a wholly owned subsidiary of Daum Communications Corp., a leading Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. Lycos, Inc. creates and operates search, community and technology lifestyle sites including,,,, and Other Lycos products and sites include Lycos Mail, Gamesville and GetRelevant. Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720,

©2006 Lycos, Inc. Lycos® is a registered trademark of Lycos, Inc.. All other product or service marks mentioned herein are those of Daum Communications Corp., Lycos, Inc. or their respective owners. All rights reserved.

Kathy O'Reilly
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