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First Method - Search Engine Query
Users perform searched at search sites like Google or Yahoo! The search terms are matched to a keyword combination or URL target within your provided target list, and a new browser window with your website appears. For example, if a user searches Google for "Vegas weddings" and you have the keywords "Vegas weddings" on your target list, your website will be presented in a new browser window.
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Second Method-Matching Keywords
The URL string in the address box of a browser window matches keywords and URLs that you bid on. Continuing with the "Vegas weddings" example, anytime someone goes to a competitor's website that uses a combination of your keywords in their URL, i.e., www.lasvegasweddings.com , www.vegasweddings.com or www.weddingsinvegas.com, your site will be presented in a new browser window.
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Third Method-Matching Categories
Targeted users are delivered to your website by mapping your keywords to a group of URLs related by topic category. By matching categories, you don't miss the opportunity to pop on a competitor's site -- www.chapelintheclouds.com, for example -- because users are not using your keywords or search terms.
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