• Frequency capping ONLY applies to CPV and CPV Text Campaigns
• All traffic sources default to displaying your ad 1 time per day per user. If you choose to modify your frequency cap, not all traffic sources are capable of adjusting the default cap. If you would like to remove those traffic sources from your campaigns, please contact your account representative.

Contextual targeting uses keyword targeting to display your ad when the consumer is searching or browsing for your product or service. As the name implies, your ad targets the context of a consumer's keyword search or a web page that a consumer is looking at.

Say, for example, that you have a travel website and you bid on the keyword "vacation". A consumer either searches on the word "vacation" or visits a web page with the keyword "vacation" in the URL and your ad is displayed. The type of ad displayed depends on the type of campaign you created (CPC, CPV or CPV Text).

Behavioral targeting displays ads based on a consumer's past browsing and search behavior. With behavioral targeting, ads are not displayed based on the context of the a consumer's current keyword search or browsing activity. Rather, ads are displayed based on searching and browsing behavior over a period of time.

Using the same example we mentioned for Contextual Targeting, you have a travel website and you bid on the keyword "vacation". On Monday a consumer searches on the word "vacation" or visits a web page with the keyword "vacation" in the URL. Using proprietary tracking methods, our network is aware that this consumer has an interest in the travel category. As a result of their browsing behavior, your travel ad will be displayed to that consumer later that week or month, regardless of what they are searching for or viewing at that time.

Currently behavioral targeting is only available for CPV Text ads.