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ManagementManagement
The AdOn Network community is made up of a diverse group of individuals who have collectively gathered to create a visionary company in the online advertising arena. Leading this community is a management team with broad backgrounds in the Internet, technology, business, finance and service sectors.Bhaskar Ballapragada
President
Mr. Ballapragada is responsible for AdOn Network's overall software and hardware needs, including programming design, research and development. His engineering and management background spans over 15 years across diverse and cutting-edge industries.Prior to AdOn Network, Mr. Ballapragada held senior engineering positions at Damon S. Williams Associates, a prominent environmental engineering firm, where he focused on process engineering design and software modeling. Prior to that, Mr. Ballapragada held senior engineering and management positions at Environmental Technology International, Ltd., a global leader in the environmental engineering arena.
Mr. Ballapragada has a Bachelor of Technology in Chemical Engineering from the Indian Institute of Technology in Bombay, a Masters of Science in Environmental Engineering from Vanderbilt University, a PhD in Environmental Engineering from the University of Washington in Seattle and an MBA from Kellogg Graduate School of Management at Northwestern University.
Mr. Ballapragada is a Member of the Arizona Technology Council and is a Member of the Board of Directors of the Environmental Protection Research Foundation, an organization recognized by the United Nations Development Program. Mr. Ballapragada has published several papers in peer-reviewed journals related to process engineering and is a speaker at international conferences.
Cleve Kennelly
Vice President of Advertiser Sales & Business Development
Cleve Kennelly joined AdOn Network in 2005. Mr. Kennelly successfully built the advertising sales team and is responsible for managing both the advertising sales and business development teams.Prior to AdOn Network, Mr. Kennelly spent 25 years progressing within sales management at DialAmerica Marketing, a leading inbound and outbound telemarketing service bureau. As Vice President of Sales, at DialAmerica, Mr. Kennelly and his team were responsible for generating over $500 million in gross revenue. At DialAmerica, Mr. Kennelly managed three sales managers, 15 branch managers, and 1750 part time sales executives.
Mr. Kennelly holds a Bachelor of Science in Advertising & Marketing from Arizona State University.
Geoff Gieron
Vice President of Operations - Advertiser Services
Geoff Gieron joined AdOn Network in 2003. As Vice President of Operations - Advertiser Services, Mr. Gieron is responsible for overseeing the account management and service needs for all AdOn Network advertisers. In addition, Mr. Gieron develops strategies in growth, maintenance and retention, while focusing on increasing the level of service and communication to each advertiser.Mr. Gieron has over 10 years of experience in ad sales, operations and customer service with internet/technology based, high-growth companies. Prior to joining AdOn Network, Mr. Gieron held Director level positions in both sales and operations for Homestore.com (now Move.com) Apartments & Rentals Division. While there, Mr. Gieron developed strengths in high level sales, implementation of new programs and procedures to improve internal processes surrounding client acquisition and account services. Mr. Gieron also played an integral role in the transfer of existing accounts from acquired companies into the Homestore.com data management system.
Mr. Gieron holds a Bachelor of Arts in Broadcast Journalism from Arizona State University's prestigious Walter Cronkite School of Journalism. Mr. Gieron has also obtained his Masters Degree in Business Administration from the University of Phoenix.
Rachel Greenberg
Vice President of Operations - Traffic Services
Rachel Greenberg joined AdOn Network in 2006. As Vice President of Operations - Traffic Services, Mrs. Greenberg manages a team that oversees AdOn Network's traffic clients, which include direct publishers, search aggregators, desktop partners and other ad networks. Past responsibilities have also included product management for AdOn Network's ad management platform.Mrs. Greenberg has eight years of experience working in the interactive marketing and online advertising industry. Prior to AdOn Network, Rachel was the Vice President of Strategic Development at Direct Revenue where she implemented a keyword auction system for advertisers. Mrs. Greenberg also served as Vice President of Client Services and Operations where she built and managed a client services team and helped implement Direct Revenue's ad server platform.
Prior to Direct Revenue, Mrs. Greenberg was the Vice President of Strategic Partnerships at Dash.com, where she implemented and launched private label toolbar solutions for clients that included TD Waterhouse, United Airlines and Ask.com.
Mrs. Greenberg began her career in the financial services industry where she spent eight years in credit card marketing at MBNA America Bank. Mrs. Greenberg served as an Executive for MBNA and started up the MBNA New York Sales and Client Services office. After MBNA, Mrs. Greenberg went to Compaq Financial Services where she created their consumer financing product.
Mrs. Greenberg holds a Bachelor of Arts in Sociology from the University of Delaware.
Mike Ainsa
Vice President of Engineering / Lead Architect
Mike Ainsa joined AdOn Network in 2003. As Vice President of Engineering Mr. Ainsa is responsible for the design, development and management of the AdOn Network advertising delivery and advertising management platform. Mr. Ainsa also manages the development of AdOn Network's loosely coupled, redundant and highly scalable software architecture.Prior to joining AdOn Network, Mr. Ainsa held engineering and design positions at IBM and Equine.com. Mr. Ainsa co-founded and later sold DesignerLogic.com, a company specializing in health and medical data processing, and hold patents from work done at both IBM and AdOn Network.
Mr. Ainsa graduated from the University of Arizona with a degree in Mathematics. Mr. Ainsa is also a Sun Certified Java Architect, among a number of additional software certifications he holds.
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